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Alyssa Rosenheck — The New Southern

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Alyssa Rosenheck's Expert tips for making a space light bright and airy with PureWOw

My Go-To Tips for Making a Space Light & Bright with PureWow!

September 13, 2017 in AR Interviews, PureWOW Coterie, AR Styling, BlackWhite

With just a simple scroll through my Instagram page or perhaps a little reading on my blog, you will realize instantly that my work is almost inherently focused on light, bright, airy spaces. My love language is a crisp white room full of layers, texture, and as much natural light as absolutely possible.

Creating that light-filled atmosphere is sometimes tricky. What's even trickier is to catch that look and mood on camera. But friends, don't fret! Along with PureWow, I've shared simple ways to open up any space, all of which I use often when styling a room before a shoot and in my own home! Classic, fussy design rules say to fill space with more color, more pattern, more heavy fabrics, and endless amounts of "please-don't-touch-that" trinkets. Every single day, my clients and friends across the country in The New Southern way are flipping that script. It's amazing the way white—the total absence of color—and natural light can totally fill a room the way all of that stuffiness once did. Think: a fresh coat of white paint. Gauzy drapes instead of heavy upholstery. Vertical lines. Clutter-free surfaces. But now I'm getting ahead of myself!

To see my full list of space-brightening tips, read on at PureWow.com! And as always, thanks so much to PureWow for including me in the Coterie and introducing me to so many amazing, talented, supportive souls out there! Xx

Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Chelsea Robinson Interiors
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Katie Hackworth
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Chelsea Robinson Interiors
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design James Saavedra Austin TX
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Nomad Collective
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design James Saavedra Austin Tx
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Chelsea Robinson Interiors
Alyssa Rosenheck's Expert Styling Tips for a light bright white space with Purewow and Design Chelsea Robinson Interiors
 
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Tags: PureWOW Coterie, PureWOW, Alyssa Rosenheck, Light Bright White Spaces, Styling Tips
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Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA

The New Southern | Designer Spotlight: Katie Hackworth

September 11, 2017 in The New Southern, TNS Spotlight

Katie Hackworth is a walking lesson on following your passions. Katie says she found her “passion for interior design and architecture in a rather organic way. It began with a remodel/addition of a 1950s cottage-style home 10 years back, and grew from there. I realized how important my surroundings were and how they affect my emotions and state of mind. People began taking notice of the homes and interiors I was creating, and in 2013, I took a leap of faith and created my own boutique-style, full-service design and build company. My client base has grown quickly and I’m grateful every single day.”

Katie's interior design build company grew so quickly that measures had to be made in order to keep up. “I recently partnered with a larger local contractor, Dovetail General Contractors, whose work I have admired for some time. They appreciate and pay close attention to the details that make my work unique,” she says, and we can’t wait to see what comes next because we’re already fans. 

 
Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA
 

We sat down with the busy mother of two girls—plus a handful of rescue dogs and a hedgehog—to hear how a Seattle-based designer sees Southern style, and how she approaches trends.

Alyssa Rosenheck: Tell me about yourself.

Katie Hackworth: First, I’m a mom to my two girls, who have me wrapped around their little fingers. I’m an extroverted introvert and an Aries through and through. I’ve always been an observer, and from that I think I’ve learned a lot about people and myself and what we respond to. I prefer things to look effortless, but it never is (and you normally won’t hear me say that). And I’m entirely too sensitive for my own good. That’s me in a tiny nutshell.

AR: How are you modernizing Southern style when you design?

KH: I focus on pulling together timeless elements that are (hopefully) unexpected. Southern style is timeless. It’s about family, history, and tradition. All core themes that should run throughout a home and never feel outdated. You can take two somewhat traditional components and combine them in a new way, or contrast them with something completely paired down. The new balance created is what modernizes the overall design.

AR: What innovative trends are you seeing with Southern design across the country? 

KH: I don’t pay much attention to trends; great design is beyond that. It’s something people respond to innately, regardless of what is trending in the moment. 

Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth of Seattle, WA
Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

AR: What are your favorite Seattle design boutiques?

KH: Big Daddy’s Antiques, Rejuvenation, Maison Luxe, and Marine Area 7. Other than that, I'm a self-proclaimed online expert. My favorite curated home store is easily Jayson Home out of Chicago.

AR: Favorite shade of white and black paint color? 

KH: I have two favorite shades of white. "Simply White" by Benjamin Moore is my go-to, and for a slightly more historical feel, I warm it up a bit with "Crisp Linen,” also from Benjamin Moore. My favorite shade of black is just that, “Black" by Benjamin Moore.

AR: What’s your life motto? 

KH: I can’t do anything half way. I’m either in 100 percent, or out. I know there is a phrase about that somewhere…all or nothing! Yes. That’s it.

AR: What’s the one shade the changes everything?

KH: Forest green. The hue reads so much to me. Fancy, rich, and deep, along with natural, authentic, and true. The tone demands attention, but in a very understated way.

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

AR: The place you go to get inspired? 

KH: The architecture and interiors of Paris, Berlin, London, Istanbul, Rome, Amsterdam… all viewed via Pinterest. Of course, in person would be even better.

AR: The key to making a house a home?

KH: A home should never read as a picture-perfect page from a catalog. A home needs character and layers describing the people that live within it through artwork, books, collections, family heirlooms, curious knick-knacks, and then some.

AR: What’s a piece of life advice you’ve gotten that made all the difference? 

KH: All of my drive comes from within, and it goes back to that all or nothing motto. Give something your everything, and it will happen. I don’t know who said that, but I keep repeating it.

AR: What about design advice?

KH: Stick with your gut. Trust your instincts. If you love it, buy it…. all true!

Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth of Seattle, WA
Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

AR: What’s the best piece of business advice you could provide for creative entrepreneurs starting out? 

KH: Having a successful business is nothing short of exhausting. You must love what you do. It’s the only thing that will make it all worth it. And in the end, you'll only remember the good stuff.

AR: Who are some of your favorite artists?

KH: Kai Samuals Davis easily stands out as a favorite artist of this era. His pieces are very tactile and real with a massive jolt of emotion. I've tried to dissect his brushstrokes and his process just seems to be genius. In addition, I love collecting the artwork of my talented friends: Drie Chapek, Megumi Shauna Arai, Michelle Armas, Lydia Bassis, Dorothee Brand, Valeria Spring, Jenny Vorwaller, Deb Achak, to name a few. I think knowing the artist personally adds another layer to the piece and it’s an honor to have them placed throughout my home.

AR: How to mix old with new? 

KH: Staying timeless is the best advice anyone can give you. Whether it’s a timeless piece from this decade or decades back, you can’t go wrong.

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

Photo: ©Belathee

AR: Fill in the blank, “my momma always said…”

KH: “Always be kind and good.” I do my best. That’s all I need to say about that.

AR: Go-to housewarming gift?

KH: Coffee table books are a great gift and a perfect component for layering a home with personal character. My current favorites are John Derian’s John Derian Picture Book and Malene Birger’s Life and Work.

AR: Design book you’ll always have on your own shelf?

KH: A Frame for Life by Isle Crawford. Everything she does is unexpected perfection.

AR: Tell us something we probably don’t know.

KH: In my previous life, I thought I would go into medicine. I took a few extra marine biology classes, and landed myself a zoology degree from The University of Washington.

Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth of Seattle, WA

AR: What’s your dream project?

KH: The palette and materials I gravitate toward reflect what I see in nature. Living in the Pacific Northwest and growing up surrounded by water will do that to you. It leads me to say that my dream project would be a small, authentic home placed on a bluff overlooking the Pacific Ocean. If it was my own, even better. I guess that makes me my dream client. I know what I like, which makes working for myself quite easy! 

AR: The greatest color combination that ever existed? 

KH: A warm, crisp white alongside raw white oak. 

Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA KatieMedina (279).JPG Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA CHdining_KatieHackworth.jpg Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA Copy of Copy of Alyssa Rosenheck's The New Southern Designer Spotlight with Katie Hackworth, H2 Design + Build of Seattle, WA
 
Alyssa Rosenheck's The New Southern Designer Spotlight with Leanne Ford Pittsburgh PA Los Angeles CA PhotoCredit © AlyssaRosenheck
Alyssa Rosenheck's The New Southern Designer Spotlight with Leanne Ford Pittsburgh PA Los Angeles CA PhotoCredit © AlyssaRosenheck

Tags: The New Southern, Alyssa Rosenheck, Designer, Katie Hackworth, Seattle, WA, Big Daddy's Antiques, Rejuvenation, Maison Luxe, Marine Area 7, Jayson Home, Kai Samuals Davis, John Derian, Malene Birger
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Domino Magazine Feature with Andi Eaton Photography Alyssa Rosenheck The New Southern

Domino Exclusive: Oui We's Andi Eaton takes you inside her Nashville home!

September 09, 2017 in Domino Magazine, AR Home Tour, AR Photography

Recently, I was asked to shoot the home of a great friend of mine, Andi Eaton, for Domino, and the entire day—which was so much fun, might I add—was full of little reminders of why I love the direction contemporary design is headed and why I love what I do.

Andi's home is full of love and happy little surprises, just like she is! Her journey is similar to my own in so many ways. She began her career in the corporate world and completely pivoted to become a writer, founding the blog Oui We and publishing books. Her latest, Wanderful: The Bohemian's Guide to Traveling in Style, is more than just a stylish travel companion for the free-spirited. It's like taking your best friend with you on the road! And her space, colorful, inviting, and unique all at once, is filled with such great antique and vintage finds. The cozy, bright Nashville space reminds me of what so many southerners are embracing in their homes: balance. Balance between old and new, color and neutral, high and low, classic and unexpected. 

In addition, and I say this often, I cherish the relationships I build with my clients. No matter their age, aesthetic, or place they call home, I invest in genuine friendships with the talented, authentic, inspiring creatives and entrepreneurs I have the privilege to call my colleagues and loving friends. Shooting the home of a dear, was like the best of both worlds, and reminded me how grateful I am to work with such smart, forward-thinking creatives every single day—and how the energy of The New Southern is everywhere! Keep shining bright sweet friends and I am so proud of you Andi!! Xx

To see the feature of Andi's Nashville home, visit Domino.com Xx

©AlyssaRosenheck

©AlyssaRosenheck

©AlyssaRosenheck

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©AlyssaRosenheck

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©AlyssaRosenheck

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Domino Magazine Feature with Andi Eaton Photography Alyssa Rosenheck The New Southern
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Tags: Andi Eaton, Domino Magazine, Alyssa Rosenheck, The New Southern, Wanderful, Boho
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People Magazine Exclusive with The Bachelorette's Kaitlyn Bristowe, Shawn Booth, and Decorist Photography by Alyssa Rosenheck

People Magazine Exclusive with The Bachelorette's Kaitlyn Bristowe and Decorist

September 01, 2017 in People Magazine, Tennessee Homes, AR Photography, AR Home Tour

I recently had the opportunity to shoot for the talented Decorist team for Kaitlyn Bristowe and Shawn Booth's precious new home for People Magazine. If you're unfamiliar, Decorist is an online service that pairs you with a design professional who shares your aesthetic and meets any and all budgets. Decorist offers a totally digital experience, which allows you to approve and make styling requests on your own time. Best of all, it takes the stress out of your redecorating project and makes it a fun and seamless process. Speaking of fun—Kaitlyn and Shawn couldn't have been better to work with AND their golden retriever, Tucker, makes a pretty great model, don't you think? (Follow him on Instagram here!) Thanks so much to you both for being so lighthearted and fun, and big thanks to Decorist for creating this dreamy boho space to shoot! Also, a special thank you to Julie Solomon for being such a strong supporter and champion of creative women. This was a great day. Xx

To view the feature of Kaitlyn and Shawn's home in People Magazine, click here! Xx

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

©AlyssaRosenheck for Decorist and People Magazine 

People Magazine Exclusive with The Bachelorette's Kaitlyn Bristowe, Shawn Booth, and Decorist Photography by Alyssa Rosenheck
People Magazine Exclusive with The Bachelorette's Kaitlyn Bristowe, Shawn Booth, and Decorist Photography by Alyssa Rosenheck

Tags: The New Southern, Kaitlyn Bristowe, Shawn Booth, Decorist, People Magazine, Alyssa Rosenheck
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Alyssa Rosenheck National Interior Photographer and The New Southern

The New Southern is a lifestyle and design movement where we are humanizing our differences through the lens of creativity. Creativity is a companion to our collective healing and a tool to cultivate community. Whether you’re here for inspiration for your home or fuel for your soul (or both!) we see you, we hear you, and we are so glad you’re here. Subscribe below to get in on all the goodness.

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Tis the season to surrender even more, to be open to your gifts and to plant new seeds of growth for the year to come. Sending you all so much love as we are all closing out the year. ✨

✨ Sharing one of my favorite tree installations from an incredi
Combining creativity with vision is how businesses are built and dreams are executed. I plan, prep and work the vision daily when it comes to my clients. I had the honor to style, photograph and place a recent project for a longtime friend and dear c
Our dreams give our life direction. Each step you take is of service, courage and proving to yourself you can do it. Once you reach the top, you’ll understand inner peace is a choice and shapes the destination. #AlyssaRosenheck #Author #Through
When I start and end the day thinking about what warms my heart, it adds fullness and nourishment to the moment - even during times of stress. Let this fire warm your heart and sending you all so much peace and love through this screen. Xx #AlyssaRos
Hi, it’s me. Do you know why I love arranging flowers? Yes, they’re beautiful, breathe life into our spaces and I can go into a million different ways to style them here but I want to go deeper. I love arranging flowers because of the pro
To say we had fun yesterday is an understatement! I have so much respect and gratitude for @larissawohl and @thelauraschweizer with @abcnetwork @localon2live - I’m sharing a few behind the scenes and so much more coming soon.

We can move mount
A powerful reflection at the end of the day. Sending you all peace and stillness Xx #AlyssaRosenheck #Author #Photographer

#alyssarosenheckphotography #digitalart #mountainview #throughmylens #mobilephotography #mindfulliving #surrender #lightworker
When most 12 year olds were focused on tween things, I was practicing visualization techniques as a high level gymnast. These are the very same techniques I use today to condition my mind to see, feel and receive my goals before they happen. I did th
I created digital art from one of my stills to serve as a reminder for us all - to slow down, tether ourselves to the present moment and listen to what our bodies are telling us. Sending peace and nourishing love through this screen Xx #AlyssaRosenhe
A little reminder for us to counteract toxic “hustle culture” Xx Save for a rainy day and sending you all love and lots of peace. Xx #AlyssaRosenheck #Author #Photographer #TheNewSouthern

#alyssarosenheckphotography #deepbreaths #slowliv
Part of visiting the past is to heal and to allow the hard seasons to guide us to a more nourishing future. My cancer journey thankfully is a fraction of my story, but a powerful lesson when you realize how precious it is to be here - in this moment
Resilient scars pave a courageous path forward. Take stock in where you’ve been, how much you’ve overcome and focus on the impact you want to continue to create for yourself and for your community. I was honored to sit down with journalis
I’m starting the day off by honoring our community and the vulnerable messages I receive daily. You are seen and cherished. Our stories our different but it takes a similar path towards courage to be the light we want for ourselves and our comm
I have a MORE THE MERRIER approach with vases and I prefer them to be communicating the same language. Here are a few of my top styling tips I use for my professional shoots: 1. Pick a color. 2. Vary the size and height and  3. Blend textures from ma
This morning kicked off with my head spinning and a little extra external chaos with my coffee. I took a moment to re-center with one of my mantras - “no matter how fast your schedule is spinning, your creativity is there to center you”.
What version of yourself are you stepping into this week. Our mindset matters here. I am focused on three words today: Acceptance, Safe Spaces, and Strength. Accepting where we are and what’s around you doesn’t mean you have to agree with
There is power in the release. Why? Because it opens the door for things that are more aligned and meant for you. Today, I’m sharing what to release as a creative:

1. People who drain you. Create boundaries with the energy vampires and distrac
Your wings form outside of your comfort zone! Rest, keep going and let your transformation fuel your flight. #AlyssaRosenheck #Author #Photographer #SpreadYourWings

🦋 I took this video on my phone while I was sitting in the butterfly garden in @rub
Producing your life isn’t living your life and we all do it - whether its for a highlight reel, competitive parenting or keeping up with the neighbors. I am a big believer in centering yourself with deep clarity on what you want your life to lo
The larger the urn, the more visual interest and drama it brings to a space! I am about to pick this beauty up so you can see the scale. Style these outdoors, to anchor a coffee table, put on a pedestal empty for a sculptural moment, fill it with woo

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