The New Southern is dedicated to passionate humans who embrace their truth and use it as a platform to better communities and the world around them. I am committed to shining a light on these creative entrepreneurs, their processes, along with the four walls containing this synergistic infectious energy. Our stories are our power and every day is a new opportunity to use our truth to better the world around us.

Shooting for Allure magazine and working with their editorial staff is a definitely a highlight…. especially when they call me to contribute to an intimate bathroom series (Check out my last one here with Jen Auerbach). I am thrilled to share with you one of fashion’s icons, social activists, and singer songwriter, Karen Elson.

Bathrooms represent a fresh start or a therapeutic evening ritual… this is a place for stillness, pause…. a place for reconnection. Such intimate spaces share the inner-workings of a person's life and mentality. Are the countertops decorative? functional? barren? When I walked in Karen’s space there was a soulful and intentional story being told. I immediately connected to the saturation, the depth, the dotted gold details. This is collected at it’s finest and a whimsical reprieve. The design of this space is from the talented duo Pierce and Ward.

Thank you so much to Allure and Karen for welcoming me into this beautiful space! Make sure to grab a copy of Allure’s latest issue on stands NOW and have a look at the entire feature below! Xx

ALLURE FEATURE HERE

Alyssa Rosenheck's The New Southern Fearless Females with Karen Elson for Allure Magazine Photos ©AlyssaRosenheck

Alyssa Rosenheck's The New Southern Out Now Allure Magazine Feature with Karen Elson Photos ©AlyssaRosenheck

A beautiful bathroom reveals a lot about a person and their family. Bathrooms are intimate spaces, where one begins their day, splashing cool water on their face, taking a look in the mirror and perhaps singing in the shower with kiddos close by. It’s the place where intentions are set, often a personal haven, designed beautifully, with streamlined cleanliness and your personal needs as inspiration.

I recently had the privilege of shooting a bathroom designed with that very notion in mind. The breathtaking, light-filled bathroom of Jen Auerbach, the Nashville-based co-founder of the clean beauty line Clary Collection, is featured this month in Allure’s October Beauty issue. The space, which strikes that perfect balance of beauty and functionality, is dotted with charming details that add a touch of Jen’s personality at every turn, like a small-scale vintage crystal pendant light and floral needlepoint chair. I love the coupling of white subway tile walls with that statement black and white geometric floor tile, seamlessly pairing a clean, classic moment with a big, maximalist punch.

This shoot was full of so much laughter and Jen was an absolute delight to work with. We played around with florals (a LOT of them!) and took full advantage of the Clary Collection’s gorgeous packaging, displaying a slew of her oils and products on the countertop. The space is so simple, but the design is impactful, making the space an absolute dream to photograph. Thank you so much Allure and Jen for a wonderful day!

To view the entire feature, click below. And pick up a copy of Allure’s latest issue on stands NOW! Xx

View the Feature