YOUR COZY COMMUNITY DRIVEN SWEATSHIRT FOR A GOOD CAUSE!! — AR Merch Store is Open for Business!

Calling all courageous souls of The New Southern community!! We are a brave, bold, and a creative force, using our voice for good in this world — and one small way to expand our mission is to WEAR it loud, proud, and with a touch of style + substance. With this in mind, I have created cozy community driven sweatshirts just for us, available NOW through February 14!!!

This will also be a level of community comfort that keeps giving where 100% of the proceeds are going to Step Up. I believe it is important for all young women to have the tools and opportunity to fulfill their potential. So — snuggle up and enjoy literally feeling warm + comfortable while putting "sweat equity" into our purpose and meaning. Who says we can't be cozy while changing the world with our unique gifts?

Creativity Connects US — and being part of The New Southern means ALL are welcome and seen. Let's continue to be courageous with our creativity, invest in our communities, take risks with our ideas, and turn our messages into movements to inspire those around us. I am proudly wearing this sweatshirt and I hope you will join me.

Love you ALL - Alyssa Rosenheck Xx

Signed and personalized copies of THE NEW SOUTHERN STYLE can be purchased through our local Nashville book store, Parnassus Books. They ship nationally and this is the perfect gift that will reconnect you to your creative power and cultivate the strength of community. Treat yourself!

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Alyssa’s debut Coffee Table book, The New Southern, Out now via Abrams!

AR Print Shop Opening!

Happy AR Print Shop Opening Day!!!!!

I am releasing powerful prints with personal messages for you! Why is this important? I believe in conscious visual consumption. What we focus on expands and this starts in our homes as we are spending more time within our four walls. I strategically place visual reminders for me in the home representing the growth or groundedness I strive for each day.

Today, I am releasing two series. The small print series contains my, "Love Over Fear" faucet print. I start each morning off with this view as the print is an anchor to our kitchen coffee station. It serves as a daily reminder to ensure all of my decisions are coming from a place of love rather than fear. This print is a great visual mood shifter especially on some of those mornings we find ourselves getting up on the wrong side of the bed.

The large print series offering is grounded in simplicity and back basics. This specific time in our culture, I am looking for meaning and purpose. I love artwork that echoes and achieves a sense of weathered patina and resilience. Let these pieces fill your hearts and homes with love, rootedness, substance and style. Let the light in my work inspire and guide you on your own creative journey.

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Out now via Abrams!

The New Southern Virtual Book Tour Schedule + Giveaways!

It’s September, and that means the book is finally here!! The New Southern Style officially hits shelves September 22, a date that feels unbelievably soon after being in the works for years. So many of you have been with me since day one and know what a labor of love it has been. It was something I was so scared to do, but now, I sit here with a physical copy in my hands and I can't wait for you to hold it in yours!! This book is for you, after all. As I write in the first few pages, I have dedicated it to you “as a thank-you for the daily love, energy, and warmth you send my way. These pages are a reminder that we are all stronger together, respecting our differences, honoring our curiosities, expanding into our truth, and reclaiming the creative light that lives within us. These pages are yours and so is a piece of my heart.” 

It is only right that I celebrate this with you. Since, there will be no physical book tour, I have soul-sparking, can’t-miss (virtual) celebrations lined up all month long for YOU. (What’s a book about big life pivots without one of its own?) 

First up: some seriously swoon-worthy giveaways!! ✨Today, I am excited to share the first of MANY surprises!! ✨ I’m teaming up with White’s Mercantile to give away not just one, but TWO signed copies of The New Southern Style! The best part?! You only have to enter once. First up, we’ll pick one lucky winner on the 15th who will receive an advanced, signed copy of the book. THEN, we’ll select ANOTHER winner on the 24th who will receive a signed copy of the book as well as my “Love Over Fear” fine art print (valued at $250) and a mix of goodies from White’s Mercantile. Want to win yet? Head to my Instagram to enter for both! 

P.S. Stay up to date with the virtual book tour by heading to my profile and turning post notifications ON! You’ll be the first to know about even more events and giveaways with brands like Framebridge, Draper James, and Studio McGee!

The New Southern Style (Virtual) Book Tour

TUESDAY, SEPT 15 11:00AM CT
Fireside Chat with Holly Williams of White's Mercantile.

MONDAY, SEPT 21 11:00AM CT
 From Phone to Feed: How to Transform Your Images and Grow on Socials, Instagram Live Workshop with Create & Cultivate.

TUESDAY, SEPT 22 11:30AM CT
Instagram Live Conversation with Shae McGee of Studio McGee.

TUESDAY, SEPT 22 5:30PM CT
Collective 615 *In Person* Event & Nashville Lifestyles Livestream with Brian Barry. TICKETS →

WEDNESDAY, SEPT 23 7:00PM CT
Fireside Chat with Kathryn Sukey of Draper James.

THURSDAY, SEPT 24 ON DEMAND

From Your Phone To Your Houzz, Master Class hosted by Houzz with Reisa.

FRIDAY, SEPT 25 6:00PM CT
Alyssa Rosenheck in Conversation with Liza Graves of Style Blueprint, hosted by Nashville's Parnassus Books. TICKETS →

MONDAY, SEPT 28 7:00PM CT
Alyssa Rosenheck in Conversation with Paige and Smoot Hull of The Vintage Round Top, hosted by Austin's Book People. TICKETS →

stay tuned for updates, tickets and LINKS to tune in!

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams

Framebridge x AR | Alyssa Rosenheck's Fresh and Easy Ways to Style Artwork

Art is powerful. It not only enhances the energy of a space, it has the capacity to represent our dreams and where we want to be going in life. Art heals, it connects, and it can transform – your walls, your style, your life! Most importantly, it has no rules. I teamed up with Framebridge to style and share a few unexpected ways to hang artwork to make your walls (and soul!) sing #TheNewSouthern. 

First, select art that inspires where you want to be going in life. Dream larger than your current set of circumstances and choose art to reflect this. Then, get creative with how you style it. Make the display of the piece as creative as the work itself to double its impact. A simple art hook transforms the real estate between windows or the ledges of a bookshelf into a high place of visual inspiration. Another trick that requires no hammer or nails is simply adorning countertops with leaning art. It’s a simple way to elevate kitchens, marry old and new pieces, and layer up each and every space with love. To see the full how-to, click to watch the video below. It was so much fun “hanging” with Framebridge today!! 

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams