The New Southern Style Cover Reveal! | Number ONE New Release!!!

What an interesting time to be birthing a book. I have experienced every emotion possible and I am ending with appreciation, gratitude and surrender. This project started out as a belief, quickly grew into a fire in my belly, and ultimately manifested into something so much larger than myself.  Our society is more divided than ever and I just launched a project that celebrates coming together with community, creativity and curiosity. I am deeply grateful for those who have supported me through this process along with those who participated within this book. 

As an artist, I know when a project is complete when it no longer feels like my own and has taken on new life. You have all been my angels and you are responsible for giving this book wings to soar the sky. May it touch the hearts of communities and younger generations to come. I love you all deeply, and thank you for being on this journey with me. This book has changed my life and was photographed and written with all your hearts in my mind.

A B O U T T H E B O O K
The American South is a place steeped in conviction and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated socials norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Author and celebrated photographer Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people, who have both old and new ties to the South, and who are taking what’s beloved, inherent, and honored in the culture and making it their own.

Touring more than thirty interiors, the book includes striking photography and interviews with the designers, artists, celebrity chefs, authors, and creative entrepreneurs who are reinventing Southern culture, including Shea McGee, Alex Elle, Bobby Berk, Erin Napier, Kimberly Lewis, Leanne Ford, Holly Williams, Maneet Chauhan, Gray Malin, Clea Shearer, Joy Wilson, Elsie Larson, Ruthie Lindsey and many more.

Rosenheck also shares her accessible tips for styling and soulful thoughts for living a creative life, so that you can create your own New Southern home and lifestyle. A celebration of creativity and community. The New Southern Style is sure to inspire the home and soul, no matter where you live.

THE NEW SOUTHERN STYLE Praise

“Alyssa Rosenheck’s commitment to the strong creatives shaping today’s South is as beautiful and inspiring as her photography.”

— Lauren Liess, HGTV host of Best House on the Block and author of Down to Earth

“The New Southern Style urges us beyond aesthetics to see a home for its depth of character and the heart that so vividly beats at its center.”

— Sacha Strebe, editorial director of Create & Cultivate

“Alyssa Rosenheck and the Southern women in this book live to a rhythm that will warm your heart and then melt it.”

— Lalah Delia, author of Vibrate Higher Daily

“Alyssa Rosenheck is a shining voice for the next generation of progressive creativity and diverse, female empowerment billowing in the South. She has taken on the steadfast responsibility of bringing a voice to the voiceless and turning messages into movements through her vision and lens."

— Julie Solomon, founder of The Influencer Podcast

Releasing September 22, 2020 via Abrams!

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The New Southern | Sight + Soul Valentine's Day Gift Guide

The New Southern is all about living our best life with what we have… AND we all have love and light within each of us 365 days of the year! So, let’s gently say sayonara to a 24-hour notion of celebrating love this Valentine’s Day! While red hearts and roses are symbolic this week, there’s nothing sweeter than a creative way of expressing appreciation for your loved ones each and every day with a little style and substance. As a leading photographer and stylist…. I am constantly challenging myself to think outside the box… to tap into my creativity, to extend my businesses and craft to be more of service. This mindful practice of living a creative life is an extension of self-love. For me, creativity is love… creativity is light. So, for the holidays, I love giving gifts that keep on giving throughout the year. Books are the easiest way to achieve this…. Check out a few of my favorites below with Cleo Wade’s Heart Talk and Melody Beattie’s Journey to The Heart. Also, let’s discuss art! I am leaning into color more and more for my walls (Hello Hayley Mitchell and One Kings Lane!!!!) This is one of the best ways to incorporate personality to a space. My walls are filling up with visual memories that I either aspire to achieve or take me back to a special heart filled moment. Regardless, find the pieces that will energize you, evoke emotion and inspiration for you and your loved ones.

By filling our homes and our souls with loving sentiments that we can set our sights on every morning and every night before we go to sleep, we can extend the love of Valentine’s Day far beyond February 14th. To help get you started, here is a fun New Southern gift guide for SIGHT AND SOUL. Full of substance — you can share the love with these punchy, thoughtful ideas, any day of the year!

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The New Southern | Coffee Table Styling Tips Plus 35 of the Best Coffee Table Books

More than just a simple piece of furniture, a coffee table often acts as a highlight reel — The New Southern’s NEW version of the mantel. It is meant to tell a story, to be loved and lived in with visual consistency and appeal, rather than being topped with prized possessions that you don’t touch. It’s a spot to showcase new loves, old treasures, and sentimental ornaments… It’s also where we will go with family and friends to catch up, set down drinks, and relax. The charming vignette that we display gives us an opportunity to welcome guests not only into our homes but into our lives.

As the foundation to a space that is meant for gathering, I feel that it is essential to decorate with this in mind. Styling can be deeply personal and because of that I carry an intrinsic interest in focusing on what matters most to my client and their homeowner clients. While southern design is traditionally known for its rules and strict adherence to the past, The New Southern highlights creative differences within the south and all across the country. The top of a coffee table can be filled with a variety of visual elements that all work together as personal renderings. This is our chance to transform traditional concepts of design in our own fresh NEW way. There are no rules here and we can take a deep breath in and a big exhale out as we toss out all of the guidelines and start implementing personal moments and what I like to call "proof of life".

My secret sauce to a flawless coffee table is in every piece of the jigsaw puzzle. It is the whole and all of its parts. There are no bounds in The New Southern’s world of design and coffee tables truly capture this message. Whether it may be my own home or that of a client’s, here are my coffee table must-haves! Xx

Photo + Styling: ©AlyssaRosenheck Design: Raquel Garcia

THE ANCHOR

This is the focal point of the table and something that I cannot do without. I suggest choosing your anchor based on ceiling height and the shape of your table. You can go with a low anchor that has a lot of surface area or a high one with a bit less. Think short hydrangeas in a short bowl or a tall vase with airy branches! In the above image, I used a low profile bowl with a lip to support casual layered tulips. 

LONG, LINEAR & ROUND

If you want that jigsaw puzzle to come together you’re going to need to play around with pieces of all shapes and sizes in order for them to fit. Get creative and add some dimension. Staying true to The New Southern, I always seek to mix the old with the new. Maybe consider a super contemporary bowl alongside a more boxy, vintage find. 

PROOF OF LIFE

This can be anything from an open book, a necklace, or sentimental piece. Lately, I have been loving layering with large wooden necklaces and mixing family heirlooms like an antique tray or modern bowl. Styling with an open book is one tip in particular that truly speaks to me. Choose a page that holds meaning or showcases a sentiment of value for you. It’s a soulful moment that will give those entering your home a glimpse into who you are.

TEXTURE FOR VISUAL INTEREST

Incorporating personal elements and pulling organic moments are key when it comes to styling coffee tables. I love greenery of all kinds! Pears and fruits are a fun way to add texture and are especially great during the holiday season. 

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