YOUR COZY COMMUNITY DRIVEN SWEATSHIRT FOR A GOOD CAUSE!! — AR Merch Store is Open for Business!

Calling all courageous souls of The New Southern community!! We are a brave, bold, and a creative force, using our voice for good in this world — and one small way to expand our mission is to WEAR it loud, proud, and with a touch of style + substance. With this in mind, I have created cozy community driven sweatshirts just for us, available NOW through February 14!!!

This will also be a level of community comfort that keeps giving where 100% of the proceeds are going to Step Up. I believe it is important for all young women to have the tools and opportunity to fulfill their potential. So — snuggle up and enjoy literally feeling warm + comfortable while putting "sweat equity" into our purpose and meaning. Who says we can't be cozy while changing the world with our unique gifts?

Creativity Connects US — and being part of The New Southern means ALL are welcome and seen. Let's continue to be courageous with our creativity, invest in our communities, take risks with our ideas, and turn our messages into movements to inspire those around us. I am proudly wearing this sweatshirt and I hope you will join me.

Love you ALL - Alyssa Rosenheck Xx

Signed and personalized copies of THE NEW SOUTHERN STYLE can be purchased through our local Nashville book store, Parnassus Books. They ship nationally and this is the perfect gift that will reconnect you to your creative power and cultivate the strength of community. Treat yourself!

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Alyssa’s debut Coffee Table book, The New Southern, Out now via Abrams!

A Mini Film For YOU!!! (and How To Launch A Book in a Pandemic)

Video: Josh + Keturah Bishop, A Window In a Tunnel

If 2020 has taught us anything, it has been a lesson on hope, community, creative courage, and compassion. With all the pain we felt with lives and jobs lost, racial uprisings, tornadoes, bombings, and trauma — I still found small moments of hope. I believe it is important to celebrate and communicate what we accomplished this year during what felt like an impossible time. 

What were these moments for you? What did your moments of joy look like?

For me, I published a book in the middle of a global pandemic. I documented this for you since we were unable to physically be together, but remained connected regardless of a canceled book tour. I want this minidocumentary to serve as an expansive reminder of how resilient we are. Save it and refer back to it when you, yourself need to be reminded of your innate gifts and the community you have around you. I will look back at this moment in time with pride and resilience, and have it serve me as a wellspring of courage for future moments. How we take up space and the change we want to see in the world starts with us and comes from within.

Looking back, I wrote this book for this specific time in history. It is disguised as a design book but it is actually so much more. My images, my words, our conversations are meant to challenge old beliefs. This is a book grounded in cultural change, where we humanize and honor our differences through the lens of creativity. This book is for you, and I hope it inspires more creative courage, more hope, and more community in your own life. 

A special thank you to my team that believed in me and worked hard to support this vision and project. Enjoy, and let this video serve as a connection point to the community we’re building together!

For the holidays, I am offering signed and personalized copies of THE NEW SOUTHERN STYLE that may be purchased through our local Nashville book store, Parnassus Books. They ship nationally and this is the perfect gift that will reconnect you to your creative power and cultivate the strength of community. This is a gift that keeps giving.

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Out now via Abrams!

The New Southern Style Cover Reveal! | Number ONE New Release!!!

What an interesting time to be birthing a book. I have experienced every emotion possible and I am ending with appreciation, gratitude and surrender. This project started out as a belief, quickly grew into a fire in my belly, and ultimately manifested into something so much larger than myself.  Our society is more divided than ever and I just launched a project that celebrates coming together with community, creativity and curiosity. I am deeply grateful for those who have supported me through this process along with those who participated within this book. 

As an artist, I know when a project is complete when it no longer feels like my own and has taken on new life. You have all been my angels and you are responsible for giving this book wings to soar the sky. May it touch the hearts of communities and younger generations to come. I love you all deeply, and thank you for being on this journey with me. This book has changed my life and was photographed and written with all your hearts in my mind.

A B O U T T H E B O O K
The American South is a place steeped in conviction and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated socials norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Author and celebrated photographer Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people, who have both old and new ties to the South, and who are taking what’s beloved, inherent, and honored in the culture and making it their own.

Touring more than thirty interiors, the book includes striking photography and interviews with the designers, artists, celebrity chefs, authors, and creative entrepreneurs who are reinventing Southern culture, including Shea McGee, Alex Elle, Bobby Berk, Erin Napier, Kimberly Lewis, Leanne Ford, Holly Williams, Maneet Chauhan, Gray Malin, Clea Shearer, Joy Wilson, Elsie Larson, Ruthie Lindsey and many more.

Rosenheck also shares her accessible tips for styling and soulful thoughts for living a creative life, so that you can create your own New Southern home and lifestyle. A celebration of creativity and community. The New Southern Style is sure to inspire the home and soul, no matter where you live.

THE NEW SOUTHERN STYLE Praise

“Alyssa Rosenheck’s commitment to the strong creatives shaping today’s South is as beautiful and inspiring as her photography.”

— Lauren Liess, HGTV host of Best House on the Block and author of Down to Earth

“The New Southern Style urges us beyond aesthetics to see a home for its depth of character and the heart that so vividly beats at its center.”

— Sacha Strebe, editorial director of Create & Cultivate

“Alyssa Rosenheck and the Southern women in this book live to a rhythm that will warm your heart and then melt it.”

— Lalah Delia, author of Vibrate Higher Daily

“Alyssa Rosenheck is a shining voice for the next generation of progressive creativity and diverse, female empowerment billowing in the South. She has taken on the steadfast responsibility of bringing a voice to the voiceless and turning messages into movements through her vision and lens."

— Julie Solomon, founder of The Influencer Podcast

Releasing September 22, 2020 via Abrams!

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WRITING A BOOK | Five ways for more Self-Care

I feel it. All of it. Complete exhaustion, humility, fullness, joy, gratitude and a deep groundedness all rolled into one. Not because anything has been published yet in hard cover with years of dreaming finely displayed on 300 pages (that will come in Fall 2020); rather, I feel this as a result of a transformative process of writing a book and undergoing new growth. I heard this was often a changing journey for a first time author and I didn’t know what to expect. So I released all expectations and truly poured myself into the process. Where I started and where I am in this present day feel like two different individuals. The former was a little more well rested… HA and now I feel like I am even more sensitive and curious to a world we all are grateful enough to share! Through writing, shooting and producing the book, I have been continually reminded to be gentle with myself. This sounds simple enough, but there is so much pressure in a world that rarely slows down. While there is great power in saying yes, there is a deeper declaration in saying NO. I have been going inward more for stillness, for my own answers and for my own self-love. I have released the feelings of having to produce at a certain rate and I am more focused on creating with quality and great mindfulness. As I allow myself to grow and continue to transform into the creative I know myself to be, I will also allow myself for things to be undone, fail at times, pick myself back up, value kindness over success, and - most importantly - being gentle with myself through all the journeys to come…. especially the journey of finishing up my book. Below, I am sharing quick and easy reminders we all need to create space and be gentle with ourselves. You are all loved and worthy of more self-care in your day - AR

MY 5 S-words FOR BEING GENTLE WITH YOURSELF

one

SAY “NO” TO PEOPLE, THINGS, & EXPERIENCES THAT DO NOT BRING YOU JOY OR ENERGY.

two

STOP + SLOW DOWN. THIS SIMPLIFIES OUR TASKS AND REMINDS US TO BE PRESENT.

three

SCREW PERFECTION! THE EFFORT AND LOVE WE POUR INTO OUR PROJECTS AND RELATIONSHIPS ARE ENOUGH.

four

SELF CARE: MEDITATION, JOURNALING, BATHS, YOGA, WALKS, REST, STILLNESS…TAKE TIME FOR YOU.

five

START CELEBRATING SMALL, DAILY JOYFUL WINS. SMALL FORWARD MOVING STEPS LEAD TO PROFOUND LIFE CHANGING RESULTS.