The New Southern Style Book is OUT NOW!

Dear Creative Soul, 

Creativity connects. It connects us to our heart, it connects us to one another, and ultimately, it connects us to our community. I want to personally thank you for being on this journey with me. I cherish you and your support; together, we can launch something special into the world that embodies love and acceptance. While writing and photographing The New Southern Style, I traveled to more than 30 homes all over the country to have conversations with creatives from different backgrounds. If only I knew then how relevant these sacred moments would be to the world we are experiencing today. Some of the questions I ask in the interviews are meant to challenge old beliefs and get us to start thinking about how we can create a kinder, more empathetic world. By starting these conversations with one another, we can be our own agents of change.

This is a project I poured my heart into, and it became so much larger than myself. This project is about you. It is about celebrating our differences and finding solidarity through creativity in a region of the country where the past can still be felt. Please let these pages be a respite from your day. Let our conversations spark your own curiosity, and let the energy from this book be an additional layer of warmth to your surfaces. My goal is for this book to inspire you to dream even bigger, to further expand into your truth, and to embrace the shadows to show the world your brightest light. Welcome to the movement.  

Your support for this project means the world to me. I ask you to please keep the energy moving and share what inspires you most about the book on your channels and with your creative community.

The New Southern Style (Virtual) Book Tour…

Happening NOW! Tune in to participate in all the amazing workshops, giveaways and livestreams that are rolling out over the next several weeks. A few of these events are TICKETED so make sure to reserve your spot now at the links below.

Hope to see you there! 

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams

The New Southern Virtual Book Tour Schedule + Giveaways!

It’s September, and that means the book is finally here!! The New Southern Style officially hits shelves September 22, a date that feels unbelievably soon after being in the works for years. So many of you have been with me since day one and know what a labor of love it has been. It was something I was so scared to do, but now, I sit here with a physical copy in my hands and I can't wait for you to hold it in yours!! This book is for you, after all. As I write in the first few pages, I have dedicated it to you “as a thank-you for the daily love, energy, and warmth you send my way. These pages are a reminder that we are all stronger together, respecting our differences, honoring our curiosities, expanding into our truth, and reclaiming the creative light that lives within us. These pages are yours and so is a piece of my heart.” 

It is only right that I celebrate this with you. Since, there will be no physical book tour, I have soul-sparking, can’t-miss (virtual) celebrations lined up all month long for YOU. (What’s a book about big life pivots without one of its own?) 

First up: some seriously swoon-worthy giveaways!! ✨Today, I am excited to share the first of MANY surprises!! ✨ I’m teaming up with White’s Mercantile to give away not just one, but TWO signed copies of The New Southern Style! The best part?! You only have to enter once. First up, we’ll pick one lucky winner on the 15th who will receive an advanced, signed copy of the book. THEN, we’ll select ANOTHER winner on the 24th who will receive a signed copy of the book as well as my “Love Over Fear” fine art print (valued at $250) and a mix of goodies from White’s Mercantile. Want to win yet? Head to my Instagram to enter for both! 

P.S. Stay up to date with the virtual book tour by heading to my profile and turning post notifications ON! You’ll be the first to know about even more events and giveaways with brands like Framebridge, Draper James, and Studio McGee!

The New Southern Style (Virtual) Book Tour

TUESDAY, SEPT 15 11:00AM CT
Fireside Chat with Holly Williams of White's Mercantile.

MONDAY, SEPT 21 11:00AM CT
 From Phone to Feed: How to Transform Your Images and Grow on Socials, Instagram Live Workshop with Create & Cultivate.

TUESDAY, SEPT 22 11:30AM CT
Instagram Live Conversation with Shae McGee of Studio McGee.

TUESDAY, SEPT 22 5:30PM CT
Collective 615 *In Person* Event & Nashville Lifestyles Livestream with Brian Barry. TICKETS →

WEDNESDAY, SEPT 23 7:00PM CT
Fireside Chat with Kathryn Sukey of Draper James.

THURSDAY, SEPT 24 ON DEMAND

From Your Phone To Your Houzz, Master Class hosted by Houzz with Reisa.

FRIDAY, SEPT 25 6:00PM CT
Alyssa Rosenheck in Conversation with Liza Graves of Style Blueprint, hosted by Nashville's Parnassus Books. TICKETS →

MONDAY, SEPT 28 7:00PM CT
Alyssa Rosenheck in Conversation with Paige and Smoot Hull of The Vintage Round Top, hosted by Austin's Book People. TICKETS →

stay tuned for updates, tickets and LINKS to tune in!

Subscribe for updates, announcements & book tour locations!

Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams

The New Southern | Celebrating Self-Love The New Southern Way

It’s the season of red hearts and roses...and pints of Ben & Jerry’s. Regardless of your relationship status — it’s a good time to improve your connection with yourself. Love may not always go our way but even if it does...Why not get back to the basics and practice self-love? I make it a point to focus intently on cultivating deep gratitude for all that I am. It’s not always easy but it is a daily ritual for me. When we are confident and showing our true, strong, beautiful selves it never puts anyone down. If anything it frees others to do the same and rise to their greatest potential. When we approach ourselves with grace and kindness it vibrates throughout our friendship circles, our community, and all that we do.

My number one sentiment is that you can only give as much love to others as you feel for yourself. To live a life full of light and love we need to begin with ourselves. Loving your morning walk around the block, choosing a positive internal dialogue with your thoughts, loving your morning coffee ritual paired with fresh tulips, or feeling passionate about your new creative project...it’s finding joy in the little things. I believe that passion and love are intertwined, tucked away into every aspect of life, and the more self-love that we can cultivate — the better.

The New Southern is a platform to advocate and champion others, encouraging and supporting creative entrepreneurs and artists. As a woman that advocates for other females it’s important that I vocalize the idea that everyday is about loving yourself — not just Valentine’s Day. Never silence your femininity or connection to yourself. Let’s support one another for being bold, brave, and courageous day in and day out. By doing this we will weave webs of community and connection that will truly recharge our lives. Together we empower one another, make our dreams come true, and be a catalyst for change. 

Whatever comes your way — I encourage you to have a consistent, loving relationship with yourself. See how beautifully this can translate into the love that you can offer everyone and everything in your life.... this is when true magic happens. 

Daily Affirmations

Whether your affirmation of choice is a bullet journal or positive mantra. Keep your thoughts constructive and rooted in love. I believe thinking patterns are very powerful and it is important to choose your thoughts wisely. Every day won’t be perfect (sometimes it won’t even be close and resemble the opposite of anything desirable) but when you are present, and able to revisit your mantra, this allows for a more positive self dialogue that will perpetuate constructive positive experiences. When I was a little girl, I was a gymnast and trained at the Olympic Training Center. We would have afternoons dedicated to visualization techniques for our routines. This was the most valuable tool for me. From a very young age to the present I am intentional in keeping my thoughts positive, tossing away limiting beliefs or self doubt, while visualizing my next "routine" so to speak..... This practice has served me and I hope it is helpful to you. 

Choose Your Tribe With Care

A great quote from Tim Ferris is, "You are the average of the five people you associate with the most, so do not underestimate the effects of pessimistic, unambitious, or unkind friends." Tim proceeds to go on and say that if these people are not making you stronger, then they're making you weaker. I disagree with his last sentiment as we are solely responsible for our internal strength but I do agree whole heartedly to select those in your life where there is mutual support, encouragement, authenticity and a willingness for the group to grow. I surround myself with strong women and men who are authentic and confident. I am inspired by my friends and collectively we champion one another, we are positive, we love each other and have a deep respect for the bonds forged as we each continue to grow together and on our own. 

Nourish Your Body

I have a confession here: I eat sugar, I eat gluten, I eat meat, and basically... I eat whatever I crave. I listen to my body and what it needs and this is a form of self-love for myself. I believe in moderation but I also believe in listening to yourself first and foremost. How do you know what you need or what you want if you can't sit still long enough to ask and listen to your gut? Being an athlete my entire life, I depended on this when it came time for both fuel, play and rest. The same applies for me now as an entrepreneur... lets just say I am drinking my green smoothie currently and twizzlers or swedish fish may be the chaser... balance and moderation with lots of rest!! 

Making Time For Yourself

And what you love to do! Learning what makes you feel taken care of is so incredibly important to your well-being — whether it’s working out, getting your nails done, learning a new skill,  treating yourself to a massage, or a hobby that makes your heart happy. Ask yourself... "what do I love to do? what do I find myself doing for long amounts of time and it feels like no time went by at all?" Whatever this is for you, DO IT! And do more of it!! 

Celebrate Your Victories

I love celebrating the small wins!! Do you know why? Because, the small wins are all about progress. This can be as simple as tackling your calendar or getting through your to-do list for the day...  I value progress over perfection and I may even do a little happy dance for my small victories. By celebrating the small wins..... we are already dancing to the big ones!! Xx

I am sending you all much love this Valentine's day..... Do one thing to treat your self today and every day after this. Xx 

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