Alyssa Rosenheck The New Southern Style Coffee Table Book Launch, Out Now. Nashville, TN with Abrams Publishing

The New Southern Style Book is OUT NOW!

September 22, 2020 in The New Southern, AR SPEAKING EVENTS

Dear Creative Soul,

Creativity connects. It connects us to our heart, it connects us to one another, and ultimately, it connects us to our community. I want to personally thank you for being on this journey with me. I cherish you and your support; together, we can launch something special into the world that embodies love and acceptance. While writing and photographing The New Southern Style, I traveled to more than 30 homes all over the country to have conversations with creatives from different backgrounds. If only I knew then how relevant these sacred moments would be to the world we are experiencing today. Some of the questions I ask in the interviews are meant to challenge old beliefs and get us to start thinking about how we can create a kinder, more empathetic world. By starting these conversations with one another, we can be our own agents of change.

This is a project I poured my heart into, and it became so much larger than myself. This project is about you. It is about celebrating our differences and finding solidarity through creativity in a region of the country where the past can still be felt. Please let these pages be a respite from your day. Let our conversations spark your own curiosity, and let the energy from this book be an additional layer of warmth to your surfaces. My goal is for this book to inspire you to dream even bigger, to further expand into your truth, and to embrace the shadows to show the world your brightest light. Welcome to the movement.

Your support for this project means the world to me. I ask you to please keep the energy moving and share what inspires you most about the book on your channels and with your creative community.

The New Southern Style (Virtual) Book Tour…

Happening NOW! Tune in to participate in all the amazing workshops, giveaways and livestreams that are rolling out over the next several weeks. A few of these events are TICKETED so make sure to reserve your spot now at the links below.

Hope to see you there!

COLLECTIVE 615 In Person x NASHVILLE LIFESTYLES Livestream

STYLE BLUEPRINT x PARNASSUS Livestream

THE VINTAGE ROUND TOP x BOOK PEOPLE Livestream

Subscribe for updates, announcements & book tour locations!

**Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams**

S U B S C R I B E →

Shop The Book →

The New Southern Virtual Book Tour Schedule + Giveaways!

September 08, 2020 in The New Southern, AR Inspo, AR Styling

It’s September, and that means the book is finally here!! The New Southern Style officially hits shelves September 22, a date that feels unbelievably soon after being in the works for years. So many of you have been with me since day one and know what a labor of love it has been. It was something I was so scared to do, but now, I sit here with a physical copy in my hands and I can't wait for you to hold it in yours!! This book is for you, after all. As I write in the first few pages, I have dedicated it to you “as a thank-you for the daily love, energy, and warmth you send my way. These pages are a reminder that we are all stronger together, respecting our differences, honoring our curiosities, expanding into our truth, and reclaiming the creative light that lives within us. These pages are yours and so is a piece of my heart.”

It is only right that I celebrate this with you. Since, there will be no physical book tour, I have soul-sparking, can’t-miss (virtual) celebrations lined up all month long for YOU. (What’s a book about big life pivots without one of its own?)

First up: some seriously swoon-worthy giveaways!! ✨Today, I am excited to share the first of MANY surprises!! ✨ I’m teaming up with White’s Mercantile to give away not just one, but TWO signed copies of The New Southern Style! The best part?! You only have to enter once. First up, we’ll pick one lucky winner on the 15th who will receive an advanced, signed copy of the book. THEN, we’ll select ANOTHER winner on the 24th who will receive a signed copy of the book as well as my “Love Over Fear” fine art print (valued at $250) and a mix of goodies from White’s Mercantile. Want to win yet? Head to my Instagram to enter for both!

ENTER GIVEAWAY HERE

P.S. Stay up to date with the virtual book tour by heading to my profile and turning post notifications ON! You’ll be the first to know about even more events and giveaways with brands like Framebridge, Draper James, and Studio McGee!

The New Southern Style (Virtual) Book Tour

TUESDAY, SEPT 15 11:00AM CT
Fireside Chat with Holly Williams of White's Mercantile.

MONDAY, SEPT 21 11:00AM CT
From Phone to Feed: How to Transform Your Images and Grow on Socials, Instagram Live Workshop with Create & Cultivate.

TUESDAY, SEPT 22 11:30AM CT
Instagram Live Conversation with Shae McGee of Studio McGee.

TUESDAY, SEPT 22 5:30PM CT
Collective 615 *In Person* Event & Nashville Lifestyles Livestream with Brian Barry. TICKETS →

WEDNESDAY, SEPT 23 7:00PM CT
Fireside Chat with Kathryn Sukey of Draper James.

THURSDAY, SEPT 24 ON DEMAND

From Your Phone To Your Houzz, Master Class hosted by Houzz with Reisa.

FRIDAY, SEPT 25 6:00PM CT
Alyssa Rosenheck in Conversation with Liza Graves of Style Blueprint, hosted by Nashville's Parnassus Books. TICKETS →

MONDAY, SEPT 28 7:00PM CT
Alyssa Rosenheck in Conversation with Paige and Smoot Hull of The Vintage Round Top, hosted by Austin's Book People. TICKETS →

stay tuned for updates, tickets and LINKS to tune in!

Subscribe for updates, announcements & book tour locations!

**Alyssa’s debut Coffee Table book, The New Southern, Releases September 2020 via Abrams**

S U B S C R I B E →

Shop The Book →

Alyssa Rosenheck The New Southern with Shea McGee of Studio McGee in Round Top, TX Creative Workshop with The Vintage Roundtop

The New Southern | The Vintage Roundtop Recap

October 09, 2018 in The New Southern, TNS Round Up, AR Photography, AR Interviews, AR SPEAKING EVENTS, AR Business

One of the greatest joys in my career is being able to spread light beyond the lens. For me, this means supporting women, championing creative entrepreneurs and being an advocate for my clients. My growth as a creative entrepreneur is directly correlated with being vulnerable and sharing my love through my craft. This is the same love that I hope will bring light to your day, the same love that has propelled me into creating a strong community with the #TheNewSouthern. The New Southern is inclusive. This isn’t a special club that you are born into…everyone is welcome and everyone is loved. The New Southern is a design and lifestyle movement rooted in unity. Our common denominators are our creative compulsions, life pivots, thinking outside the box, pioneering new ways, being authentic, leading with deep love and creative prosperity that will inspire generations to come.

It is through our stories that we are able to connect and it is through love we are able to grow. So, when Paige and Smoot Hull of The Vintage Roundtop invited me alongside Shea McGee of Studio Mcgee to teach a creative Workshop, I, of course said yes to the opportunity to help empower and inspire others in living their best life. It was also great to do so alongside Shea who is authentic and such a strong female entrepreneur (A true light in the word). I was fresh off a New York client shoot and now headed to Round Top, Texas with my Stetson in hand.

As a leading interiors and architectural photographer and stylist, I’ve managed to step outside of the box and pioneer a new way of doing business in the industry. I have learned a new normal with discomfort. I push my own limits and challenge my own beliefs everyday. For every success I have had, I have also failed. Failure and fear are the same to me…they are both inevitable, they need to be used as tools, and they need to be embraced in order to make your dreams come true. I was able to share the tools which I have acquired from being in the corporate world, the gifts I learned through my experience with cancer, how I started my creative businesses, and my goal in creating a community VS. an audience on social media.

This was a humbling weekend filled with deep love. I was so honored and inspired by all that attended and grateful for all of those who traveled great lengths to hear Shea and I discuss our business insight. Thank you to both Paige and Smoot for being such gracious and loving hosts. To all of those who weren’t able to make the workshop, I want to tell you something…There isn’t a blueprint to success...it is as simple as embracing your fears, being willing to fail and continuing to put one foot in front of the other in the most authentic of ways. I am here to help guide you and encourage you with the light beyond my lens. Much love you you all today!! Xx

For those that weren’t able to join us — here is a bit of what you missed! Here are my fun, easy tips on how to shoot:

One

The best camera is the one you have in your hand AND the best object to shoot is the one you are naturally drawn to.

Two

My favorite iPhone photo app: A Color Story

Three

Intuitive Shooting: Ask yourself these questions…. Your answers will connect you to the moment.

What is your Why? Ask yourself this everyday.
What are you Naturally Drawn to?
What story do you want to tell?

Alyssa Rosenheck's The New Southern with Style Me Pretty and Jessica Dolan Interiors

Style Me Pretty Living Feature in The Bluegrass State!

December 22, 2017 in Interiors, AR Photography, AR Home Tour

Not long ago, I traveled to Bowling Green, Kentucky to collaborate with designer Jessica Dolan on her new family home, which she designed with the help of some fun accessories from some of my favorite and talented friends, Amber Interiors, Studio McGee and Caitlin Wilson. My main goal was to add thoughtful layers to the clean-lined space, creating a bit more depth within each frame. It is important to me to have each image tell a story and communicate a warm invitation to the viewer. If my images can add a little lightness to your day while evoking inspiration, I know it's been a successful collaboration.

As I walked through her home and envisioned how it should translate behind the lens, I instantly wanted to fill the kitchen's beautiful open shelves with fresh greenery. This adds life to a space. This is also a pretty economical fresh way to incorporate an extra layer. Implementing green, organic touches is one of my favorite styling habits. It's a trick that adds a little thing I call proof of life, which is visually appealing and offers a comfortable, lived-in feel.

Jessica's choice to use shades of blue and specifically, navy, is representative of a larger trend I've notice among spaces in The New Southern repertoire. Blue and white is very much a classic color palette, but when used in unexpected ways, like painted cabinets or linen upholstery, it feels fresh and relaxed. It's a nod to the preppy, pulled-together side of Southern tradition without feeling buttoned-up or unattainable. We had such a great time working together to create these moments, and I'm so fortunate to share them with you thanks to my dear friends at StyleMePretty Living!

To view the entire home tour, visit StyleMePrettyliving.com! Xx