Alyssa Rosenheck with PureWOW: The Worst Advice I Ever Received

I was recently asked to participate in a feature from PureWow on the worst advice I’d ever received — a few things immediately came to mind. I shared with them a snippet that I hear often that I know can be so dangerous to the spirit of creative entrepreneurs, not to mention a total deal-killer. Head over to their site to read the worst advice I’ve received, as well as that of so many other female business leaders and creative entrepreneurs. This is a really fun 5 minute read and takes you into the minds of some really inspiring women. I am humbled to be in incredible company with this round up. Xx

“Some of the worst advice I’ve received is to “just sit on it.” As a female creative entrepreneur, being decisive and trusting my instincts has been the most vital tool in my career. I find the longer you sit on something, the more diluted your instincts become. And in my opinion, time is one of the biggest deal-killers. So do your due diligence, gather research, trust your instincts, and be decisive. When making pivotal choices for your life and career, you instinctively know what you need to do. The most courageous thing you can do is trust yourself.
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— Alyssa Rosenheck | Founder of The New Southern

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My Go-To Tips for Making a Space Light & Bright with PureWow!

With just a simple scroll through my Instagram page or perhaps a little reading on my blog, you will realize instantly that my work is almost inherently focused on light, bright, airy spaces. My love language is a crisp white room full of layers, texture, and as much natural light as absolutely possible.

Creating that light-filled atmosphere is sometimes tricky. What's even trickier is to catch that look and mood on camera. But friends, don't fret! Along with PureWow, I've shared simple ways to open up any space, all of which I use often when styling a room before a shoot and in my own home! Classic, fussy design rules say to fill space with more color, more pattern, more heavy fabrics, and endless amounts of "please-don't-touch-that" trinkets. Every single day, my clients and friends across the country in The New Southern way are flipping that script. It's amazing the way white—the total absence of color—and natural light can totally fill a room the way all of that stuffiness once did. Think: a fresh coat of white paint. Gauzy drapes instead of heavy upholstery. Vertical lines. Clutter-free surfaces. But now I'm getting ahead of myself!

To see my full list of space-brightening tips, read on at PureWow.com! And as always, thanks so much to PureWow for including me in the Coterie and introducing me to so many amazing, talented, supportive souls out there! Xx

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PureWow Coterie: Home Influencer Alyssa Rosenheck

It is such an honor and I am happy to finally share with you that I am part of a new group of digital influencers and a member of PureWow's Coterie! As its name suggests, we're a small group of influencers "connected by similar obsessions." This partnership is an exciting way to expand my reach, flex my creative muscle, and create new relationships with more decor and image-obsessed readers.  I can't wait to share my favorite decor tips, trends, and finds with you (I also may have a very cool New Southern Passion Project up my sleeve)!! PureWow is a woman's online resource dedicated in making your life more interesting, beautiful and manageable!! It is such an honor to start this journey with PureWOW and Vayner Media and I can only hope the light shining through my images touches your heart, inspires your spirit and adds inspiration to your home. Sending you all light and love my friends. Xx

Check out my page and learn about my background with photography, how I style a space and my absolute favorite Nashville restaurants along with fellow Coterie members, click here. Xx